, Gloucester, MA


January 2, 2013

Business Briefcase

GAP’s downtown move an expansion

The move by GAP Promotions, LLC, into the historic Blackburn Tavern building, first reported in the Dec. 22 edition of “Talk of the Times,” doesn’t simply mark a move downtown by the promotional and marketing businesss.

GAP is also expanding into its new office space, with the move to 1 Washington St. in Gloucester expected to become complete within the first few weeks of the new year.

The decision to move was driven by the company’s growth and need for additional space, along with a strong desire to be in the heart of downtown Gloucester.

GAP Promotions, a full-service promotional products agency, provides innovative goods and services to the top players in the alcohol and spirits industry. The company creates promotional programs, designs and delivers custom racks and displays, and provides a one-stop shop for the full range of promotional items. The GAP team includes 10 full-time professionals and a number of part-time staff and interns.

The company was founded in 2006 by Gayle Piraino and was initially located in the basement of her Rockport home. In 2007, the company moved into office space behind Shaw’s Market on 127 Eastern Turnpike in Gloucester. By 2009, the company had outgrown its space and moved into an even larger suite of offices in that same building.

“I had always wanted to locate the business downtown, but when we were first looking for space, there was nothing available that seemed to fit our needs,” Piraino said in a statement.

The Blackburn Tavern space was recommended by GAP Promotions advisor Walter Manninen of the Massachusetts Small Business Development Center.

“The open concept layout, historic features, and, of course, the fact that it was formerly a tavern, this fits so nicely given the industry we serve,” Piraino said.

The space is being renovated to maximize creativity and productivity and to provide a comfortable meeting space for GAP clients and suppliers.

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