GloucesterTimes.com, Gloucester, MA

February 12, 2013

Business briefcase


Gloucester Daily Times

---- — MPN offers pre-roll advertising program

Newspaper affiliates of the Gloucester-based Media Program Network (MPN) food and lifestyle video and content services are now able to sell local pre-roll video ads. Newspapers keep 100 percent of the revenue they sell. They also pay nothing for the service, which is distributed through a barter syndication arrangement.

“Our existing and new affiliates told us that they need to go beyond the banner ad in order to make their digital service pay off. We heard that loud and clear,” said MPN President Joe Langhan in a statement. “It is a major change in the service and required changing our business plan as well as our content management system.”

The service currently has nearly 600 cooking, wine and beer videos that create a virtual TV cookbook online.

“The new program allows newspapers to compete directly with local TV and cable systems for the ‘TV’ ad dollars,” said Rich Wadman, chief operating officer at MPN, in a statement.

If an affiliate does not have a video advertiser they can still use the advertising to promote their other services, such as subscriptions, coupons or classified ads.

“Like a TV network or station, they should never let a promotional opportunity go to waste, and we will work with them on that,” said Langhan.

There is no limit to the number of different commercials that can run at once. Several newspapers have signed up to carry the service.

Lahey Health names executive team

Lahey Health has promoted five to its senior executive team.

Gregory Bazylewicz, MD, of Manchester will serve as Lahey Health chief network development officer; Derek C. Bellin will serve as Lahey Health vice president for institutional advancement; Pauline M. Pike will serve as Lahey Health vice president for business development; Donald Snell will serve as Lahey Health executive vice president and chief operating officer; and Mary Anna Sullivan, MD, will serve as Lahey Health chief quality officer.

“Since the affiliation between Lahey Clinic and Northeast Health System was finalized last spring, we have been working diligently to build the infrastructure and leadership resources needed to successfully establish the Lahey Health system,” said Howard Grant, JD, MD, president and chief executive officer of Lahey Health and Lahey Hospital & Medical Center, in a statement. “The affiliation between our organizations is a significant milestone for healthcare in this region. Our goal is to make top quality healthcare more accessible and cost effective for patients across northeastern Massachusetts and southern New Hampshire. I’m honored and pleased that Greg, Derek, Pauline, Don, and Mary Anna will be sharing their expertise across the system in their new roles.”

Income tax assistance

Income tax assistance is being offered at the Sawyer Free Library in Gloucester again this year.

AARP-RSVP volunteers, who are trained by the IRS, will be available Wednesdays, noon to 3 p.m., through April 10.

Assistance is available on a first-come, first-served basis, with no reservations and no phone service.

Tax forms are available at the library, or by visiting www.irs.gov/Forms-&-Pubs.

Gas prices jump another 9 cents

per gallon

BOSTON (AP) — The cost of a gallon of gas in Massachusetts has leapt another nine cents in the past week, and has now risen a quarter in a month.

AAA Southern New England reports Monday that self-serve, regular is up to an average of $3.68 per gallon.

That’s a dime higher than the national average and 12 cents more than at the same time last year.

AAA found self-serve, regular selling as low as $3.56 per gallon and as high as $3.83.

Prices for regular gasoline on Cape Ann ranged Monday from $3.67 per gallon in Gloucester to $3.81 in Rockport.

To find the lowest prices for gasoline on Cape Ann, visit gloucestertimes.com/gas.

Mail delivery resumes Monday

PROVIDENCE, R.I. (AP) — The Postal Service says that mail delivery that was suspended in New England over the weekend because of the snowstorm resumed Monday.

Postal Service spokeswoman Christine Dugas says mail was delivered Monday wherever it was safe to do so. She says some roads, especially in rural areas, may not have been passable.

Customers are asked to clear their mailboxes and walkways of snow and ice to help letter carriers avoid slips, trips and falls.

Delivery had been suspended because of the storm Saturday in all six New England states: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont.

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