NORTH ANDOVER —Who figured that one of The Bad Boys of Boston would grow to become a connoisseur of gourmet coffee.
That’s the case with Joey Kramer, the drummer for the rock band Aerosmith.
Kramer, 63, has become the front man for a new coffee brand called Rockin’ & Roastin’ which is produced right here in North Andover.
The beans are grown in Ethiopia, Guatemala and Sumatra, part of Indonesia; but they’re roasted, packaged and distributed by Comfort Foods Inc. Headed by North Andover’s Stephen Beattie Jr., the firm is at 25 Commerce Way which has been in business since 1992 and employs 15 workers.
The company has thrived in North Andover since 2001.
“I’m a coffee nut,” Kramer told The Eagle-Tribune. He’s been a coffee drinker “ever since I can remember” and for quite some time, he was looking for the perfect brew, he said.
“It’s my opinion that most Americans drink inferior coffee,” he said. He traveled the world in search of that right brand and concluded Guatemala, Sumatra and Ethiopia grow the best beans.
He also said he wanted to produce a gourmet brand that’s not too expensive. Some brands, he noted, sell for as much as $30 to $40 per pound.
Kramer and the two men who founded Rockin’ & Roastin’ with him, Frank Cimler and Ron Mann, insist the new product is “music to your lips.”
Besides Comfort Foods, the new brew has another connection to New England — Ernie Boch Jr., the auto dealership mogul. Boch was expected to announce a partnership with Kramer’s coffee company at last night’s Red Sox game against the Toronto Blue Jays.
Through next June, Rockin’ & Roastin’ will donate a portion of its sales to Music Drives Us, a nonprofit started by Boch. The foundation provides grants for music programs that help people in need throughout New England.