GloucesterTimes.com, Gloucester, MA

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July 21, 2009

City man spins national web for online content 'club'

Edwin McCabe says he's not a typical man, and he doesn't believe in conventional wisdom.

So when he called up a stranger in Minnesota and told him he'd fly 1,400 miles across the country to buy the man lunch and pitch his business idea, it should come as no surprise that he brought a bottle of shampoo and some shaving cream as gifts, despite the fact his business model had nothing to do with toiletries.

Whether it was the smooth talking of McCabe, who worked as a trial lawyer for 40 years, or the sweet scent of the hair-care products, McCabe walked out of that three-hour lunch with another founder.

The man McCabe traveled to meet was James Lileks, a popular columnist at the Minneapolis Star-Tribune and an early pioneer of writing and blogging online, and their company, The QOR (pronounced 'core'), was finally ready to get off the ground.

McCabe, a Melrose native who has lived in Gloucester for the past five years with his wife Karren, sat outside on his porch sipping fresh iced tea last week as he spoke about his new company and its origins.

"My whole objective is to do things differently," McCabe said. "I like being associated with a pioneering technology; I find that exciting."

The QOR is a new media company that seeks to blend the best selection of literary, video and audio content on the Web and organize it all in one place, at www.theqor.com.

The QOR's management staff, including McCabe as the CEO and Lileks as The QOR's curator, will hand-pick the best arts, literature, sports, humor, and entertainment content and offer it to their members advertising-free for the price of $0.67 per day, or $19.95 per month with a one-time initiation fee of $49.95. The site is set for a soft launch on Sept. 9, 2009, and a formal, public launch on Nov. 1.

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