Hostess Brands abruptly announced Friday morning it is closing down plants that make Twinkies and Wonder Bread and laying off all of its 18,500 workers, leading shoppers across Cape Ann, the North Shore and across the country to try to stock up on some of the nation’s most iconic treats.
While Hostess CEO Greg Rayburn said in an interview that there was no buyer waiting in the wings to rescue the company, he added — without giving details — that there has been interest expressed in some of the company’s 30 brands, which include Dolly Madison and Nature’s Pride snacks. And experts agreed that the biggest brands would likely survive or return under new ownership and distributorship.
But the Irving, Texas-based company, whose roster of brands date as far back as 1888, filed a motion to liquidate Friday with U.S. Bankruptcy Court after striking workers across the country crippled its ability to maintain production.
Unlike many of its competitors, Hostess had been saddled with high pension, wage and medical costs related to its unionized workforce. The company also faced intensifying competition from larger companies such as Mondelez International, the former snack unit of Kraft Foods that makes Oreos, Chips Ahoy and Nabisco.
Hostess said employees at its 33 factories were sent home and operations suspended Friday — including 23 employees at a company facility in Methuen. Hostess has also run an outlet store in Lawrence.
The move to liquidate comes after a long battle with its unions.
Thousands of members of the Bakery, Confectionery, Tobacco Workers and Grain Millers International Union went on strike last week after rejecting a contract offer that slashed wages and benefits. The bakers union represents about 30 percent of the company’s workforce.
A representative for the bakers union did not immediately return a call seeking comment.
Although many workers decided to cross picket lines this week, Hostess said it wasn’t enough to keep operations at normal levels; three plants were closed earlier this week. Rayburn said Hostess was already operating on thin margins and that the strike was a final blow.