Fri, Nov 27 2009

Published: November 08, 2008 05:05 am    PrintThis  

Editorial: Giving local focus, better priority to your 'celebrations'

Why Did My Newspaper Do That?
Ray Lamont

Do you have a wedding, engagement, anniversary or something else to truly celebrate in the coming months?

If you do, hopefully you'll see it in the Times' new localized Celebrations, which you can check out starting today. And hopefully, you'll be able to find Celebrations more easily accessible than in the past.

If you look inside today's Times, you'll find Celebrations is no longer in a back section, holding, among other items, the weekly TVSpotlight magazine,

Instead, we've brought the Celebrations into the main section of the Saturday paper. Today, it appears on Page 7 — cheerfully announcing two local engagements and a Gloucester couple's 50th anniversary. We've also kept the Comics page and the popular Mini Page together, but they're on Pages 20 and 21 today, not inside the special four-page "wrap" section that used to go hand-in-hand with Celebrations,

That might sound like a complicated move to simply shift things around. You may wonder what's the rhyme or reason to the changes — and you may well ask, why in the world would your community's newspaper to that?

There are actually a lot of reasons. For one, the changes bring the Celebrations announcements — which can be placed for $25 — into the primary section of the paper, with our news coverage, community information and other coverage. While Celebrations appears on Page 7 today, it will likely be on the back page of the main paper — with the weather map and the potential for printing in color — in the near future.

We think news of weddings, engagements, anniversaries — or even other family celebrations — deserve that type of priority in a community newspaper. Also, moving Celebrations, the Mini Page and the Saturday Comics page forward into the main body of the paper should make it easier for folks to quickly find and pull out the TVSpotlight. All of that is designed to make it easier for you, the reader, to find what you're looking for.

There are other reasons, too. When Al Getler, our publisher, first came to town last year, he heard complaints from a number of readers who wondered why their Times regularly featured so many weddings, engagements and anniversaries from communities outside of Cape Ann.

Indeed, even recently, Cape Ann "celebrations" often appeared overshadowed by those from communities such as Newburyport and Danvers. Our new Celebrations page will feature and give top billing to those announcements from folks in Gloucester, Rockport, Manchester and Essex — again, in sync with our community news coverage.

How do you share your "celebration" with your neighbors and other readers throughout the community?

You can simply stop into the Times offices at 36 Whittemore St. in Gloucester. Our reception folks have forms that you can fill out with space for all the news about your celebration or event, and you can simply return it to the office when it's complete.

You can also submit your celebration news online, through our Web site at www.gloucestertimes.com Just go to the gray tool bar below the Gloucester Daily Times logo, click on "Lifestyle," and go to the "Celebrations" listings in the lower left hand corner. If you click there, on the link for "Celebrations," and you'll find links that take you to the appropriate forms.

Check out our local "celebrations" featured in today's Times. Think about sharing your celebrations with your community neighbors as well. And check out the other changes in today's Saturday Times.

As always, let me know what you think.

Questions? Comments? Is there a question you'd like to see addressed in a future column? Contact Times Editor Ray Lamont at rlamont@gloucestertimes.com

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