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  • Acting Chief Stephen Aiello, takes a shot while taping a Public Service Announcement about teen drunk driving at the basketball court at the Fort Square playground Wednesday afternoon. Desi Smith

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  • From left, Alexis Cruz, Tierney McTiernan, Lisa Smith and Patrick Tremblay from Cape Ann TV look to set up their first shot for a Public Service Announcement about teen drunk driving at the basketball court at the Fort Square playground Wednesday afternoon. Local police, fire, healthy gloucester collaborative want to interact with teens in a positive way and not in a disaster scene. Desi Smith

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  • During the filming of a public service announcement being made by the Healthy Gloucester Collaborative, at the Birdseye building parking lot along Pavilion Beach, Cape Ann TV video educator Lisa Smith, at far right, directs the Gloucester firefighters about how this particular scene, which shows an accident while the driver was intoxicated following his departure from a beach party with friends, will be filmed. Around her, from left are: Acting Fire Chief Steve Aiello, Capt. Tom Logrande, on stretcher is drunk driver Patrick Tremblay, 21, of Gloucester, and Sgt. Michael Grossom of the Gloucester Police Department. Allegra Boverman

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  • Desi Smith

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  • During the filming of a public service announcement being made by the Healthy Gloucester Collaborative at the Birdseye building parking lot along Pavilion Beach, Gloucester Fire Capt. Tom LoGrande and Gloucester Police Sgt. Michael Grossom find the hat from the scene of a crash involving a drunk driver. Allegra Boverman

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  • During the filming at the Birdseye building parking lot along Pavilion Beach, Cape Ann TV video educator Lisa Smith, second from right, directs the Gloucester firefighters on how the accident scene with the drunk driver departing from a beach party with friends, would be filmed. Around her, from left are: Capt. Tom Logrande, Acting Fire Chief Steve Aiello, drunk driver Patrick Tremblay, 21, of Gloucester, and Sgt. Michael Grossom of the Gloucester Police Department. Allegra Boverman

    6610200GT.jpg

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April 23, 2012

A sobering PSA

By Times Staff

Gloucester firefighters and police officers would much rather deal with local teenagers in community activities such as a friendly basketball game than at the scene of a car crash caused by a local teen driving drunk.

That's the premise of a public service announcement that will be shown over Cape Ann TV, via Facebook, in schools, and other real and online venues beginning in May.

The Healthy Gloucester Collaborative, which pulls together the city's Health Department and its public safety departments and has been at the forefront in the local fight against underage drinking, filmed the project last week in three parts — a basketball game between local teens and a group of Gloucester policemen and firefighters; a party scene in which some youths get into a car while others refuse a ride to from a kid who has been drinking — and, finally, a scene in which rescuers have to extricate a youth from a crashed vehicle.

The project is being sponsored by Sunbanque and Gloucester firefighters union Local 762.

Acting Fire Chief Steven Aiello said he hopes the program "will hopefully make kids think twice about drunken driving, speeding, seat belt use, texting while driving, etc."

"I know others are just as hopeful as I am that we never witness another tragedy such as a teen-aged drunken driving fatality in our careers," Aiello said in a prepared statement. "... The results of our effort may save a life."

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