GloucesterTimes.com, Gloucester, MA

Top Stories

January 17, 2013

Lahey branding changes don't touch AGH

One of the country’s best-known health care brands is changing its name, and Lahey Health System is changing the names of some of its specific facilities as part of a branding campaign.

But the changes aren’t touching the name of Gloucester’s Addison Gilbert Hospital.

As part of a re-branding campaign in the wake of its merger with Northeast Health System — and thus Addison Gilbert and Beverly hospitals — Lahey Clinic is dropping the “clinic” from the names of its hospitals in Peabody and Burlington.

The Lahey Clinic in Peabody will now be known as Lahey Medical Center, Peabody, while the Lahey Clinic in Burlington will be called Lahey Hospital & Medical Center, Burlington.

Beverly Hospital and Addison Gilbert, however, will retain their current names.

Dr. Howard Grant, the CEO of parent company Lahey Health, said the name changes are designed to make it clear to the public that the facilities in Peabody and Burlington are hospitals, not outpatient clinics.

“When I first came here two years ago, I was often surprised when standing near the information desk that people were surprised to hear they had actually entered a hospital,” Grant said. “They assumed they were just entering a clinic like the old Lahey Clinic on Commonwealth Avenue (in Boston).”

The Lahey Clinic name has been around since 1923, when Dr. Frank Lahey founded a group practice in Boston. According to a history of Lahey on the organization’s website, it was being described in newspaper headlines 10 years later as the “world famous Lahey Clinic.”

Grant said the Lahey Clinic name will be retained by the organization’s physician group, which has practices in northeastern Massachusetts and southern New Hampshire.

“The ‘clinic’ name isn’t going away,” he said. “That’s a very important part of our heritage. In no way does (the name change) diminish the legacy of the clinic.”

Text Only | Photo Reprints
Top Stories

Pictures of the Week
Your news, your way
AP Video
Johnson: Six Arrests, No Tear Gas in Ferguson Raw: Rescue, Relief Efforts at Japan Landslide Cadavers, a Teen, and a Medical School Dream Raw: Woman Escorted From Ferguson Protests California Drought Stings Honeybees, Beekeepers Officer Who Pointed Gun at Protesters Suspended Holder Hopes to Bring Calm to Ferguson Today in History August 21 Holder Pledges Top Investigators for Ferguson US Mission to Rescue Hostages in Syria Failed Manfred, Torre and MLB Take Ice Bucket Challenge Bank of America Reaches Record $17B Settlement Holder Reassures Ferguson Community With Visit GlobalPost CEO Remembers Foley As a Brave Man Seth Meyers Rolls Out Emmy Red Carpet Obama: World Is Appalled by Murder of Journalist Israel, Militants Trade Fire After Talks Fail Pres. George W. Bush Takes Ice Bucket Challenge Pierce Brosnan's Call to Join the Expendables Changes Coming to No-Fly List