GloucesterTimes.com, Gloucester, MA

Weathering the Storm

• 1. Suffolk professor stresses importance of knowing customer, and customer knowing you Sat, Jan 24
  Professor of Marketing Michael L. Barretti, Suffolk University's director for the Institute of Executive Education, was a longtime businessman
• 2. David Hartstein shares tips for this economic storm Sat, Jan 24
  
• 3. Remember the Four P's: Price, promotion, product and place Sat, Jan 24
• 4. Get your message out online Sat, Jan 24
• 5. Letter from the publisher: Together we can move ahead Sat, Jan 24
• 6. Great salespeople put customers first Sat, Jan 24
• 7. Yes, it's really happening: Now do something about it Sat, Jan 24
• 8. Forget fear: Find ways to excel Sat, Jan 24
• 9. 'Factoring' can help businesses with cash flow when loans are tight Sat, Jan 24
•   When the going gets tough, the tough keep advertising Sat, Jan 24
•   When evaluating location, review 'SPACE' Sat, Jan 24
•   Five strategies for handling the recession Sat, Jan 24
•   Build a happy place Sat, Jan 24
•   Michael Barretti shares tips for this economic storm Sat, Jan 24
•   Lu Ann Reeb shares tips for this economic storm Sat, Jan 24